Better Hair
Studio projectHair gummies named after the result you want.
- Category
- Beauty and wellness
- Services
- Brand identity
- Packaging
The brief
Supplement shelves are crowded and clinical. Every tub promises everything. We set ourselves a brief to design a hair gummy range that people could understand at a glance, and would happily leave on a bathroom shelf.
The idea
Name each product after its promise: Stronger, Longer, Shinier, Thicker, Healthier. Each tub takes a colour from a natural hair palette, so the range reads as a family and each product is easy to find.
What we made
Brand name, naming system, typography pairing (bold sans with handwritten "hair gummies"), and packaging for a five-product range.
What it shows
How naming and colour can do the selling on shelf, and how to build a range system that grows without losing its look.
Want to see more?
There's plenty more where this came from.
Next project
Lagree Lab
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