Black Cat Café
Café
Studio projectA café identity with a cool cat and dog duo, from cups to street stickers.
Give it personality
Characters people remember.
Mascots, brand characters, illustration and the worlds they live in. Designed to become brand assets you use everywhere.
Why give your brand a face?
People forget logos. They remember a sleepy bear on a coffee cup. A good character gives your brand a personality people can see, something to recognise from across the street, and a reason to smile at a bag or a sticker. Then it keeps working: on packaging, merch, social, signage and anything else you make.
Sound familiar?
- Customers like you but can't describe you.
- Your social feed looks like everyone else's.
- You want merch people actually want to wear or keep.
- Your brand feels a little serious, and you'd like people to warm to it.
What we make
- Brand characters and mascots, with names, personalities and backstories
- Character systems: expressions, poses, outfits, friends
- Illustration for brands, campaigns and packaging
- Illustrated worlds and patterns
- Icons, stickers and small graphic details
How we work
- ✳ 01
Get to know the brand
Who it's for and how it should feel.
- ✳ 02
Sketch
Lots of them. Like, a lot.
- ✳ 03
Choose and refine
One character, with personality and purpose.
- ✳ 04
Bring it to life
Expressions, poses and the places it will appear.
Starting points
Brand character
from £1,000
One character with personality, purpose and a world of their own.
Illustration
from £500
Custom illustration for your brand, campaign or idea.
Further reading
Characters · Essay
Why some mascots become brand assets and others stay decoration
A character earns its place when it has a personality, a job and a life beyond the logo. Mascots that are only cute end up as decoration. Mascots designed with a point of view become something people recognise, remember and want to own.
Questions, answered
What's the difference between a mascot and a brand character?
A mascot usually stands in for the brand. A brand character has a personality and a story, so it can carry content, packaging and campaigns over time. We design for the second.
Can the character be used on merch and packaging?
Yes. We design with those uses in mind, and your licence sets out where it can appear.
Who owns the character?
We keep the copyright and you buy the rights to use it. A worldwide, unlimited licence or a full rights buyout is available at an agreed price.