Ben the sleepy bear
Studio projectA bear who's not yet awake, on bags, stickers and a keychain people collect.
- Category
- Characters and merch
- Services
- Characters
- Merch
The brief
We wanted a character for a coffee and breakfast spot built for people who are not morning people. Someone customers would recognise, relate to and want to take home.
The idea
Ben, a bear who isn't quite awake yet. Half-closed eyes, an oversized jumper with his name on it, a coffee in hand. One line sums him up: "Not yet awake".
What we made
Character design, expressions, a hand-lettered line, takeaway bags, stickers and a soft-touch keychain.
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What it shows
How a character with one clear personality trait can carry a whole brand, from the bag to the merch people keep.
Want to see more?
There's plenty more where this came from.
Next project
Lagree Lab
Pilates studio
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