Bab's Bakery
Client projectA cinnamon roll with a personality, on boxes, signage and merch.
- Category
- Bakery
- Services
- Brand identity
- Characters
- Packaging
The brief
A bakery focused on cinnamon rolls needed a brand as warm and memorable as its bakes, one people would recognise from the pavement and remember after the last bite.
The idea
Turn the cinnamon roll into a character, with little legs and a lot of attitude. It lives on the packaging, the shop sign and the merch, and gives the bakery a face.
What we made
Logo, character, a repeat pattern for the inside of the boxes, gift boxes, street signage and merch.
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