Thinking
Merch · Breakdown
Rhode treats merch as part of the brand world, with objects that feel as considered as the products. The result is a brand that lives in people's bathrooms, bags and photos, and builds attachment in a way ads rarely do.
Merch · Breakdown
A24 turned the Marty Supreme campaign into a cultural moment by treating merch as part of the story. Limited jackets, a signature colour and playful promotion gave fans something to own and share, and that is a lesson any brand can use.
Merch · Guide
People love representing brands they feel connected to, and merch gives them an easy way to do it. Start with the feeling your brand gives people, make things they'll actually use, involve them in the design, launch it like a drop and celebrate them wearing it.
Merch · Essay
Merch used to mean free pens and mugs. Now it means hoodies, totes and limited drops people queue for. Social media and the blur between fashion and community changed what branded products can do, and small brands can play in the same space as global names.
Merch · Essay
People skip ads, but they keep a good hoodie for years. Well-designed merch gives cafés, studios and lifestyle brands a lasting, physical presence, builds loyalty and turns customers into walking advocates.
