Bab's Bakery
Bakery
Client projectA cinnamon roll with a personality, on boxes, signage and merch.
Bring it into the real world
Packaging and merch people want to keep.
Labels, boxes, bags, product graphics and merch that make your brand easy to spot, easy to remember and nice to hold.
People meet your brand in their hands.
On a shelf, you have a second or two. Good packaging helps someone notice you, understand what you are, and believe the product is worth the price. Good merch does the same thing after they've left: on a tote bag, a mug or a cap, your brand keeps showing up in people's lives.
Sound familiar?
- Your packaging undersells what's inside.
- Each product looks like it comes from a different brand.
- You're launching a range and need it to work as a family.
- Your merch ends up in a drawer.
What we make
- Packaging design: labels, boxes, bottles, bags, wrappers, sleeves
- Product graphics and range systems
- Stickers and small physical touches
- Merch design: apparel, caps, totes, mugs, bottles, collectibles
- Character products, like plush keychains
How we work
- ✳ 01
Understand the shelf
Where you're sold, who you sit next to, who's buying.
- ✳ 02
Design the system
One idea that works across every product.
- ✳ 03
Apply it
Every format, flavour and size.
- ✳ 04
Hand over print-ready files
We design; your production partner makes it.
Starting points
Packaging design
from £500
One design adapted across multiple packaging items.
Merch design
from £500
One design adapted across multiple products.
Further reading
Packaging · Guide
What your packaging tells people before they taste anything
People judge a product's quality and price from its packaging in a second or two. Clear hierarchy, a distinctive look, honest materials and a system that works across the range help packaging show what the product is worth.
Merch · Breakdown
Rhode and the rise of merch as a core brand strategy
Rhode treats merch as part of the brand world, with objects that feel as considered as the products. The result is a brand that lives in people's bathrooms, bags and photos, and builds attachment in a way ads rarely do.
Questions, answered
Do you produce the packaging or merch?
No. We design it and prepare print-ready files, and work alongside your manufacturer or printer.
Can you design packaging for a brand identity we already have?
Yes. We'll build the packaging from your existing identity and suggest where it could be pushed further.
Can you design for a whole product range?
Yes. We design a system that works across flavours and sizes, so every product looks like part of the same family.